SAF News Now

That Flower Feeling Foundation Launches ‘Just Add Flowers’ Campaign

That Flower Feeling Foundation’s new campaign promotes flowers as everyday self-care, expands digital outreach, and grows into a fully independent initiative—sparking new excitement in emotional wellness through flowers.

SAF Phoenix 2025 Education and Connections ‘Resonated Deeply’

Dive into the highlights from the Society of American Florists' 2025 convention in Phoenix. Explore how AI, workplace culture, and branding are reshaping the floral industry through actionable learnings and powerful connections made at the event.

California Florist Claims Sylvia Cup

Strategic focus and bold creativity led Judy Janzen to victory at the 56th annual Sylvia Cup Design Competition. Learn more about the contest’s outer space-inspired challenges, behind-the-scenes preparation, and the surprising moments that wowed judges and inspired contestants alike.

Refillable Vase Program Wins SAF’s Marketer of the Year Award

Dive into the story of Kennedy’s Flowers & Gifts and their innovative refillable vase program—winner of SAF’s Marketer of the Year Award. Discover how a simple birthday idea grew into a powerful marketing tool, fueled customer loyalty, and delivered impressive results.

J Schwanke’s Life in Bloom Thrives Amid CPB Cuts

This episode unpacks how J Schwanke’s Life in Bloom continues to flourish despite major funding cuts to public broadcasting. We examine the show’s unique funding, what lies ahead for floral programming, and the broader impact on PBS affiliates and the flower industry. Join us as we highlight resilience, industry collaboration, and the future of flower education on TV.