Refillable Vase Program Wins SAF’s Marketer of the Year Award

Dive into the story of Kennedy’s Flowers & Gifts and their innovative refillable vase program—winner of SAF’s Marketer of the Year Award. Discover how a simple birthday idea grew into a powerful marketing tool, fueled customer loyalty, and delivered impressive results.

Published OnAugust 20, 2025

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Stay current on the floral industry with bi-weekly updates from the Society of American Florists. For exclusive, in-depth coverage and member-only stories, visit safnow.org.

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Refillable Vase Program Wins SAF’s Marketer of the Year Award