Discover how to boost floral sales by using strategic trend analysis. Join expert Talmage McLaurin's interactive session at Next Gen LIVE! for practical insights on translating trends into profit.
Episodes (25)
Explore how SAF's Next Gen LIVE! conference sharpens decision-making, communication, creativity, and emotional intelligence for emerging floral professionals.
Discover Jenelle Brinneman's wreath bar success story: boosting sales, building community, and creating holiday traditions in the floral industry.
Discover how Next Gen LIVE! fosters growth, skills, and connections for floral pros under 45, with hands-on sessions and industry insights to boost business success.
Florists share strategies from SAF's 1-Day Profit Blast event, covering pricing, waste reduction, design trends, and more to enhance holiday season success.
SAF and partners push to exempt cut flowers from tariffs and highlight the importance of USMCA in sustaining the $71B floral supply chain and protecting American businesses.
Explore how SAF’s Petal It Forward event brought happiness to communities across 50 states and beyond, with inspiring stories and media coverage highlighting the power of giving flowers.
Discover how AI and voice search impact florists and learn practical tips to optimize your online presence for AI-driven customer searches.
Join Poppy as she explores key takeaways from SAF's recent 1-Day Profit Blast event, featuring expert advice on reducing shrink, enhancing sympathy work, leveraging social media and AI, and using design to boost revenue. Discover practical strategies to improve your floral business immediately.
Poppy explores the highlights of Proflora 2025, the premier floriculture event in Bogotá, featuring insights from industry leaders on sustainable practices, product innovation, and international collaboration. Discover how Colombian flower growers are adapting to global market demands and championing ethical labor practices.
In this episode of SAF News Now, Poppy explores the eleventh annual Petal It Forward event, where floral businesses across the globe united to spread happiness with flowers. From local collaborations in the U.S. to meaningful moments in Colombia, discover how this initiative continues to make the world smile.
In this episode of SAF News Now, Poppy shares inspiring stories from the Petal It Forward event and updates on critical industry news including government support efforts, the impact of the federal shutdown, and innovations from Proflora 2025. Listeners will also hear about Florida's greens industry legacy and details on the upcoming SAF 1-Day Profit Blast event.
In this episode of SAF News Now, Poppy explores how a Florida florist boosted sales with JellyCat plushies, the success of federal floriculture research funding advocacy, and the impact of national flower marketing campaigns. Plus, discover community celebrations and efforts toward gender equity in Colombia's floral workforce.
Poppy discusses the impressive results of the That Flower Feeling national marketing campaign, which doubled sales growth in Texas markets. The episode covers the campaign's financial impact, return on investment, and future outlook with insights from That Flower Feeling board members.
Poppy dives into the upcoming Petal It Forward event, sharing tips on boosting visibility, engaging communities, and leveraging media coverage. Learn how florists nationwide create a day of kindness and connection through flowers and how you can join in the celebration.
Poppy dives into the recent victory in securing full funding for the Floriculture and Nursery Research Initiative, highlighting the vital role of advocacy by the Society of American Florists. Learn how this funding supports crucial research that sustains and advances the floral industry.
Poppy explores how Cassie Osterloth of Wonderland Floral Art and Gift Loft in St. Petersburg, Florida, turned JellyCat plush toys into a viral sensation that’s driving significant growth. Discover the power of social media, unique merchandising, and creating joyful shopping experiences that attract customers beyond flowers.
Florists are facing rising costs, labor shortages, and tariff pressures as they head into the holiday season. This episode explores how industry professionals are adapting, using creative marketing, and sharpening their focus on customer experience to finish the year strong. Discover data-driven strategies and real-world innovations from florists nationwide.
This episode explores how the Netflix show 'With Love, Meghan' is shining a light on everyday flower enjoyment, and what it means for the floral industry. We'll dive into how media moments inspire audiences, showcase behind-the-scenes choices at Florabundance, and share practical takeaways for enjoying flowers in daily life.
This episode covers the latest executive order that could pave the way for duty-free imports of popular flowers, what it means for U.S. florists and growers, and the ongoing Supreme Court case impacting trade authority. Hear direct industry perspectives, policy updates, and practical implications for floral businesses.
That Flower Feeling Foundation’s new campaign promotes flowers as everyday self-care, expands digital outreach, and grows into a fully independent initiative—sparking new excitement in emotional wellness through flowers.
Dive into the highlights from the Society of American Florists' 2025 convention in Phoenix. Explore how AI, workplace culture, and branding are reshaping the floral industry through actionable learnings and powerful connections made at the event.
Strategic focus and bold creativity led Judy Janzen to victory at the 56th annual Sylvia Cup Design Competition. Learn more about the contest’s outer space-inspired challenges, behind-the-scenes preparation, and the surprising moments that wowed judges and inspired contestants alike.
Dive into the story of Kennedy’s Flowers & Gifts and their innovative refillable vase program—winner of SAF’s Marketer of the Year Award. Discover how a simple birthday idea grew into a powerful marketing tool, fueled customer loyalty, and delivered impressive results.
This episode unpacks how J Schwanke’s Life in Bloom continues to flourish despite major funding cuts to public broadcasting. We examine the show’s unique funding, what lies ahead for floral programming, and the broader impact on PBS affiliates and the flower industry. Join us as we highlight resilience, industry collaboration, and the future of flower education on TV.