 SAF News Now
SAF News NowFlorists are facing rising costs, labor shortages, and tariff pressures as they head into the holiday season. This episode explores how industry professionals are adapting, using creative marketing, and sharpening their focus on customer experience to finish the year strong. Discover data-driven strategies and real-world innovations from florists nationwide.
About the podcast
Stay current on the floral industry with bi-weekly updates from the Society of American Florists. For exclusive, in-depth coverage and member-only stories, visit safnow.org.
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